GoHighLevel Pricing 2026: How Much GHL Costs, Is It Free, and Is It Worth It?
GoHighLevel is not free. It has three self-serve plans: Starter at $97 a month (up to 3 sub-accounts), Unlimited at $297 a month (unlimited sub-accounts) and Pro at $497 a month, which adds SaaS mode and rebilling with markup. Every plan starts with a 14-day free trial, annual billing saves about 17%, and texts, emails, calls and AI are billed by usage on top.
Prices below are in US dollars and were checked against HighLevel’s pricing page in October 2026. HighLevel changes plan names and add-ons from time to time, so confirm the current figures before you subscribe.
Is GoHighLevel free?
No. There is no free plan, but every plan comes with a 14-day free trial, and some partner and affiliate links offer longer trials. Billing starts automatically when the trial ends unless you cancel, and usage such as text messages and phone numbers can be charged during the trial.
The other way people use GoHighLevel “for free” is through an agency: if a marketing agency gives you a sub-account in its own GoHighLevel account, the agency pays HighLevel and charges you for its service instead.
How much is GoHighLevel per month?
$97, $297 or $497 a month on the three self-serve plans, or $970, $2,970 or $4,970 a year if you pay annually. Contacts and users are unlimited on all of them. The plans differ mainly in how many sub-accounts (client or business accounts) you get and whether you can resell GoHighLevel under your own brand.
GoHighLevel plans at a glance (October 2026)
| Plan | Monthly | Annual | Sub-accounts | What it adds | Best for |
|---|---|---|---|---|---|
| Starter | $97 | $970 | Up to 3 | All core CRM, marketing and booking tools | One business, or a freelancer with a few clients |
| Unlimited | $297 | $2,970 | Unlimited | API access, white-label branding, rebilling usage at cost | Agencies managing client accounts |
| Pro (formerly SaaS Pro / Agency Pro) | $497 | $4,970 | Unlimited | SaaS mode: sell GoHighLevel as your own software and rebill usage with markup | Agencies reselling a branded CRM |
| Enterprise | Custom | Custom | Unlimited | Account management, custom development, enterprise reporting, HIPAA support | Large agencies and regulated businesses |
At the time of writing, HighLevel’s pricing card labels the $497 plan “Founder”, while its FAQ calls it the Pro plan. It is the same plan that used to be sold as SaaS Pro and then Agency Pro.
What does every GoHighLevel plan include?
All plans include the full set of tools a service business uses day to day. The higher plans add capacity and reselling, not core features.
- CRM with contacts, tags, custom fields and sales pipelines
- Workflow automation for follow-up, reminders and internal tasks
- Calendars and online booking
- Website, funnel and landing-page builder, plus forms and surveys
- Two-way SMS, email, Facebook, Instagram and web chat in one inbox
- Email marketing, reputation management and review requests
- Invoicing, payments and text-to-pay through Stripe
- Memberships, courses and communities
That is why the usual comparison is not GoHighLevel against one CRM, but against the bundle of tools it replaces: a booking app, an email platform, a funnel builder, a review tool and a CRM. Our guide What is GoHighLevel? covers each tool in more detail.
Which GoHighLevel plan should you choose?
Choose Starter if you run one business, Unlimited if you manage accounts for clients, and Pro only if you plan to resell GoHighLevel as your own software. Most single businesses never need more than Starter, and most agencies should start on Unlimited and upgrade only when SaaS mode will pay for itself.
- Starter ($97): one business, or a business with up to three brands or locations that each need a separate account.
- Unlimited ($297): an agency with more than three client accounts. With unlimited sub-accounts, the plan cost is shared across every client. See our sub-accounts guide for how they work.
- Pro ($497): an agency that wants clients to sign up and pay through its own branded software, with plans, trials and usage charged automatically. The extra $200 a month is covered once the margin from a few SaaS clients exceeds it. Our white-label SaaS setup service explains what the build involves.
What usage costs come on top of the GoHighLevel plan?
Messaging, calling and AI are billed by usage through HighLevel’s own phone and email systems (LC Phone and LC Email). For a small business sending a few thousand texts and emails a month, this usually adds tens of dollars, not hundreds. AI features and WhatsApp have their own charges.
Usage and add-on costs to budget for
| Item | How it is billed | Typical rate (US, October 2026) |
|---|---|---|
| SMS | Per segment, inbound and outbound | Under one cent per segment in the US; rates vary by country |
| Phone numbers | Per number, monthly | About $1.15 a month for a US local number |
| Per email sent | About $0.675 per 1,000 emails | |
| Calls | Per minute, inbound and outbound | A few cents a minute or less in the US; varies by country |
| A2P 10DLC registration (US texting) | One-off and monthly carrier fees | Passed through at cost; required before texting US numbers |
| AI (Conversation AI, Voice AI, Reviews AI) | Per use, or a flat AI Employee add-on | AI Employee plans from $50 a month per sub-account |
| Monthly per sub-account, plus Meta’s message fees | $10 a month per sub-account |
Rates come from the HighLevel pricing guide and the LC Phone pricing guide; check them for your country. On Unlimited and Pro, agencies can rebill these costs to their clients, so usage doesn’t come out of the agency’s margin.
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How much does GoHighLevel really cost a small business each month?
For a typical local service business on Starter, the real monthly cost is usually the $97 plan plus $20 to $50 of usage, before any AI. Here is an illustrative month using the US rates above: one local number, 2,000 SMS segments and 10,000 marketing emails.
Illustrative monthly cost for one US service business
| Item | Calculation | Cost |
|---|---|---|
| Starter plan | Monthly billing | $97.00 |
| Local phone number | 1 number | about $1.15 |
| SMS | 2,000 segments at about $0.0075 | about $15.00 |
| 10,000 emails at $0.675 per 1,000 | about $6.75 | |
| Total before AI and A2P fees | about $120 |
Your own figure depends mostly on how many texts you send. Long messages split into several segments, and campaigns to large lists add up quickly, so it is worth checking message length before a big send.
Is GoHighLevel worth it?
For service businesses that live on enquiries and appointments, and for agencies with more than a handful of clients, usually yes: it replaces several subscriptions and makes fast, consistent follow-up possible. It is poor value if you only need a contact list, run a pure online store, or won’t take the time to set it up properly.
When GoHighLevel is worth the money, and when it isn’t
| Usually worth it | Usually not worth it |
|---|---|
| Local service businesses: clinics, med spas, home services, legal, real estate, insurance | Pure e-commerce stores that live inside Shopify or WooCommerce |
| Businesses losing leads to slow replies or missed calls | Enterprise B2B teams with complex sales processes and reporting needs |
| Agencies with more than three client accounts | Anyone who only needs a simple address book |
| Teams currently paying for separate booking, email, funnel and review tools | Teams with no time, and no budget for help, to set it up |
The biggest reason GoHighLevel isn’t worth it for some people has nothing to do with price: it is an empty toolbox until pipelines, calendars and workflows are built. Accounts that are set up properly get used; accounts that aren’t get cancelled after a few months.
How do you get your money’s worth from GoHighLevel?
Set up the parts that bring in revenue first, then add the rest. In our experience the order that pays back fastest is: missed-call text-back, instant follow-up for new enquiries, online booking with reminders, review requests and then reactivation of past customers.
- Use the full 14-day trial to build one real pipeline and one follow-up workflow, not to click through features.
- Register for A2P 10DLC early if you text US customers; unregistered texts get filtered.
- Import your contacts with tags so every campaign can be targeted.
- Cancel the tools GoHighLevel replaces only after the new setup is live and tested.
Our step-by-step guide on how to set up GoHighLevel covers the DIY route. If you would rather have it built for you, our GoHighLevel setup service configures the account around your business, and a GoHighLevel expert can fix or extend an account you already have.
Want GoHighLevel Set Up So It Pays for Itself?
We build the pipelines, booking, follow-up and review workflows inside your account, test them and hand them over documented. Start with a free 30-minute audit and a written plan.
Book a Free AuditWant This Built For Your Business?
We plan, build and test it inside your CRM, then hand it over documented. You don’t need to be technical.
- Free audit and written plan first
- Built in GoHighLevel or your current CRM
- AI trained on your services and policies
- Tested before anything goes live
- Handover and training for your team
- 30 days of post-launch support
Frequently Asked Questions
Is GoHighLevel free?
No. GoHighLevel has no free plan, but every plan starts with a 14-day free trial. After the trial, billing starts automatically at $97, $297 or $497 a month unless you cancel.
How much is GoHighLevel per month?
Starter is $97 a month, Unlimited is $297 a month and Pro is $497 a month. Paying annually costs $970, $2,970 or $4,970 a year, about 17% less. SMS, email, calls and AI are billed by usage on top.
What is the difference between GoHighLevel Unlimited and Pro?
Both include unlimited sub-accounts. Pro adds SaaS mode, which lets an agency sell GoHighLevel as its own branded software with automated sign-ups and plans, and rebill usage to clients with a markup. Unlimited can rebill usage only at cost.
Are SMS and email included in GoHighLevel pricing?
No. Texts, emails, calls and phone numbers are billed by usage through LC Phone and LC Email. In the US, SMS is under one cent per segment and email is about $0.675 per 1,000 sends, but rates vary by country.
How many sub-accounts does the GoHighLevel Starter plan include?
The Starter plan includes up to three sub-accounts. Unlimited and Pro include unlimited sub-accounts, which is why agencies managing more than three clients usually choose Unlimited.
Is GoHighLevel worth it for a small business?
Usually yes for service businesses that depend on enquiries and appointments, because it replaces separate booking, email, funnel and review tools. It is poor value if the account is never set up properly or you only need a simple contact list.